Awestruck is a premium hard cider maker whose packaging and design was produced by the Creative agency Buddy. The aim of the project was to help Awestruck communicate that it’s an authentic craft cider.
The packaging challenges the consumers perceptions of the category and to educate consumers on how cider should taste. Below are a selection of images showing the final packaging and design. They also have an awesome website!
[Images credit to The Dieline]