Signal Noise — Studio Focus

This week features the information design agency Signal Noise out of Shoreditch, London.

They produce some cutting edge information design for a range of clients. Additionally they’re holding an exhibition at their studio this weekend as part of the London Design Festival 2014. Their exhibition is called “Art of the Algorithm“, be sure to check the link provided for details of the exhibition.

Now the work feature. I have selected three of their projects that I enjoyed looking through. To me, these examples of work showcase the sort of work this agency do; from information design to app design. The featured work was done for EE, Plonk and Guinness.

[Image source: Signal Noise – click here]

EE mData visualisation tool

A powerful online tool for understanding real consumer behaviour at scale. This application by Signal Noise was designed and developed in partnership with EE. The app is aimed at anyone who is looking to better understand consumer behaviour on mobile devices. As a matter of fact, this tool can be used to select a specific date or location. In order to protect user privacy, all data is aggregated to a minimum of 50 individuals.

Demographic profiles and web usage by location Signal Noise EE mData visualisation app

Demographic profiles and web usage by location

Web/App usage Signal Noise EE mData visualisation app

Web/App usage

Proceeding and Succeeding domains Signal Noise EE mData visualisation app

Proceeding and Succeeding domains

Understanding user browsing habits at key locations Signal Noise EE mData visualisation app

Understanding user browsing habits at key locations

Plonk app

Your secret weapon for finding the wine styles you like, wherever you are. Bibendum is the UK’s leading wine merchant who caters for all sectors of the of the UK wine trade. Signal Noise designed and built the “Plonk” app for Bibendum to show their wide variety of grape styles in a periodic-styled table. The table was organised in shades of light to strong for both white and red wine. Users of the app could view information on each specific grape variety by tapping on any of the squares on screen. This would send the user to a screen providing them with a selection of on screen resources from wine name pronunciation to other grape suggestion and social network sharing.

Plonk app by Signal Noise

Plonk app by Signal Noise

Plonk white and red wine colours

Plonk white and red wine colours

Main menu and grape list selection Signal Noise Plonk app

Main menu and grape list selection

Wine Styles and grapes that suit the wine style Signal Noise Plonk app

Wine Styles and grapes that suit the wine style

Wine and Food with grapes that suit selected food Signal Noise Plonk app

Wine and Food with grapes that suit selected food

Guiness Projects

An infographic that celebrates the next chapter of Irish talent and creativity for the launch of Arthur Guinness Projects. The Arthur Guinness Projects helps talented individuals across Ireland whose passion and spirit help to enhance the shaping of Ireland’s culture and identity. The infographic draws on a range of data and facts about Ireland’s culture, ranging from food and art to sport and heritage. The infographics were used as large scale wall hanging prints as part of the launch event of the initiative. They were also used as part of press and social media pushes.

Guinness Projects infographic by Signal Noise

Guinness Projects infographic by Signal Noise

Guinness Projects Ireland Sports Club Memberships graphic by Signal Noise

Ireland Sports Club Memberships graphic

Guinness Projects Ireland food production graphic by Signal Noise

Ireland food production graphic

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